I love a good eyebrow product, and my latest fixation is Benefit Gimme Brow ($22). It’s a tinted brush-on gel that contains little fibers that beef up sparse brows (and make fuller brows look even lusher). The tiny fibers adhere to skin and brow hairs, to create “brows” where there previously were none. You can layer it to build up to thicker brows, or just brush on one coat to define your existing brows. It’s water-resistant and long-wearing, so your brows will stay on all day.
Benefit conducted a consumer panel, and 97% of testers said that their brows looked fuller, 94% said it was long-wearing, 100% said it was smudge-proof, and 100% said the effect looked natural.
And the Benefit team really thought of everything in terms of packaging. The tiny wand allows you to get into the smallest curves of your arches, right out to the tail ends of brows.
Available in two shades: Light/Medium and Medium/Deep.
Image via Benefit