I realized that I’d done a few of these “brand to watch” posts recently (here and here), so I decided to make it a series. I’m always discovering new (to me) brands, and I love sharing them, so I’ll be featuring them here on the blog occasionally.
Today’s brand to watch is Juniper Ridge. They’re not new (they’ve been around since 1998), but I just discovered them and I love their story. The line of natural fragrances and body products was founded by nature-loving mushroom forager Hall Newbegin. The backpacker hated fragrances, but loved the scents he experienced in nature, so he literally decided to bottle them from his home base in California. The company’s tagline is “no fake fragrance,” and they only source and formulate fragrances from plants. Scents like Big Sur, Cascade Glacier, and Siskiyou Trail will transport you to the purest woodlands nature has to offer. And they smell equally as appealing on men and women.
The brand currently makes four products: Trail Crew Soap ($35), Backpacker’s Cologne ($100), Cabin Spray ($65), and Campfire Incense ($15 for 20 sticks). All are simply, beautifully packaged, with clean lines and back-to-basics labels. These look gorgeous in a glam bathroom vanity or on a cabin shelf.
Bonus: the company supports conservation groups like the Pacific Crest Trail Association and Conservation Alliance (and many more).
Feature image via Juniper Ridge; second image via