It’s Back: John Freida Beach Blonde Sea Waves

john-freida-sea-wavesBack in the ’90s, an amazing product hit drugstore shelves, and it instantly became a favorite among teenage girls all across America. It was John Freida Beach Blonde Ocean Waves Spray, and it was all the rage. The sea-green formula was separated in the bottle, so you’d shake it up before spritzing it on hair. First you’d be intoxicated by the scent. Then you’d look in the mirror and realize you had awesome hair. It was released seasonally (hitting the shelves in early spring), and sold out in all the major drugstores every year. And then John Freida discontinued it.

But it’s baaaack! After years of getting flack from its customer base, the company has finally relaunched this product. It’s got a new name, John Freida Beach Blonde Sea Waves Sea Salt Spray (approx. $9), a sleek new bottle, and a formula that’s mixed so you don’t have to shake it before spraying (which kind of takes away from the whole ritual, but also saves time).

This was the first sea salt spray I tried. I fell in love initially because of the smell (which is like summer in a bottle: coconutty, a little pineapple-y, and very sunscreen-y), but also, it brought out the natural wave in my hair before I ever really learned how to style it. And with all of the styling tools on the market today to enhance beachy waves (or create them if your hair is not naturally wavy), this product will only make your tresses look even more amazing. There is definitely some nostalgia tied to my love for this, but nonetheless, I am really looking forward to seeing if it performs as good as its ’90s predecessor.

They’ve also relaunched new versions of the other products in the original line: Beach Blonde Cool Dip Purifying Shampoo and Smooth Seas Detangling Conditioner. Of course, these were in my shower caddy in the ’90s, too. If you were a fan of this line, make a beeline to your nearest drugstore and stock up!

ocean-spray-90sPS: This is what the sea salt spray used to look like!

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