Kim, Kourtney, & Khloe are expanding their empire to include makeup (are you surprised?). This fall, they’ll launch Khroma Beauty, a full-color range of cosmetics meant to resonate with “multi-ethnic women of all ages” (according to a press release from Boldface, the line’s license holder). The three sisters have now put their name on what Boldface is calling high-quality cosmetics at an affordable price point. In true Kardashian style, the brand’s image will be enhanced by social media, with the girls and their make-up artists providing tips and tutorials on YouTube and Twitter. Here are a few product shots to tide you over until the line’s release.
Pictured above are 3 eye & face palettes, Kardazzle Kompacts. Each was designed by a sister.
And what would a Kardashian kollaboration be without the ladies’ signature false lashes? Khroma offers a variety of styles, from demure to full-on glam. Nailpolish is also confirmed to be in the debut collection. As for the other products, we’ll have to wait and see what hits shelves.
Khroma will start rolling out products in the U.S. in late November. The first pieces you’ll see will be part of a limited-edition holiday collection, and it will be on sale at Ulta, CVS, Kmart, Sears, Meijer (midwestern supermarket chain), & HEB (Texas/New Mexico grocery store chain). The full collection is slated to launch January 13 in the U.S., and it will be carried at all the aforementioned stores, plus others.
*Please excuse the overuse the letter K in this post.