Kardashian Kosmetics Line, Khroma, Koming Soon

Kim, Kourtney, & Khloe are expanding their empire to include makeup (are you surprised?). This fall, they’ll launch Khroma Beauty, a full-color range of cosmetics meant to resonate with “multi-ethnic women of all ages” (according to a press release from Boldface, the line’s license holder). The three sisters have now put their name on what Boldface is calling high-quality cosmetics at an affordable price point. In true Kardashian style, the brand’s image will be enhanced by social media, with the girls and their make-up artists providing tips and tutorials on YouTube and Twitter. Here are a few product shots to tide you over until the line’s release.

On the left: Million Dollar Mask foundation prep. Right: The Quickie lengthening mascara.

Photo via Instagram user hmuir, Beauty Director at Fitness magazine

Pictured above are 3 eye & face palettes, Kardazzle Kompacts. Each was designed by a sister.

Photo via Instagram user hmuir (Beauty Director at Fitness mag)

And what would a Kardashian kollaboration be without the ladies’ signature false lashes? Khroma offers a variety of styles, from demure to full-on glam. Nailpolish is also confirmed to be in the debut collection. As for the other products, we’ll have to wait and see what hits shelves.

Khroma will start rolling out products in the U.S. in late November. The first pieces you’ll see will be part of a limited-edition holiday collection, and it will be on sale at Ulta, CVS, Kmart, Sears, Meijer (midwestern supermarket chain), & HEB (Texas/New Mexico grocery store chain). The full collection is slated to launch January 13 in the U.S., and it will be carried at all the aforementioned stores, plus others.

*Please excuse the overuse the letter K in this post.

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2 Responses to Kardashian Kosmetics Line, Khroma, Koming Soon

  1. Britt says:

    Love the Kardashians. They should’ve started a makeup line first instead of worrying about partnering with Skechers & stuff! Makeup is their passion! What a great fit. Can’t wait to buy some of the stuff from this.

  2. Jessica c says:

    Very interested about what this “million dollar mask” actually does hmmmmmm ….hope the best for kourt and khole .. As for Kim she can eff a goat

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