Last year, Bobbi Brown launched her Pretty Powerful campaign celebrating the natural beauty of women. Now, she’s launched Pretty Powerful 2.0, because her first campaign was wildly successful. Bobbi’s philosophy is that all women are beautiful, and with makeup, they can be pretty powerful. Scores of women have already entered to become the face of Pretty Powerful 2.0, sharing their secrets of confidence beauty (both inner and outer).
This campaign sends a wonderful message to women of all ages: that being yourself is naturally beautiful, and that our unique qualities should be celebrated.
It takes guts to be photographed without makeup. These women stepped out of their comfort zones and fearlessly ventured in front of the camera to show what Pretty Powerful 2.0 is all about. Here are some of the before-and-after shots of women involved with the campaign. Each is beautiful in its own unique way.
More images after the jump.