Three fashion icons have breathed new life into Maybelline Great Lash mascara, a drugstore staple for decades. In honor of its 40th birthday, the iconic pink and green tube got a series of makeovers from fashion designers Vivienne Tam, Max Azria, and Tracey Reese. The designers brought their signature styles to the tubes (Azria’s is emblazoned in black fishnet-style lace).
Inside, the same reliable formula remains. In the kits of thousands of professional makeup artists across the globe, this formula will elongate and fatten your lashes for a full, flirty fringe. And at under $7 a pop, these fashionista gems definitely classify as Recession Beauty must-haves.
Click through to find out where & when to find it, and how you can help celebrate the mascara’s birthday!
Available exclusively at Target starting Aug. 14 (online); in Target stores Aug. 21.
Want tips to work your new mascara? Maybelline is having a Twitter “birthday party” on Sunday, Aug. 14 from 7-9pm eastern time — and you’re invited. Use the hashtag #greatlash to get in on the action. Share your tips with other Twitter users, and score tips, tricks, and facts about one of America’s fave mascaras.
In light of the economic downturn, Recession Beauty is a SugarSocial series that features low-cost, budget-friendly products as an alternative to luxury or designer brands.